Comparative market analysis is an essential part of every real estate agent's job. It is used to determine the value of a property through comparison to similar property transactions located within a certain radius. A CMA will accurately establish a sale price. It will also guide buyers in deciding on a fair offer. As an agent, you know that conducting a thorough and professional CMA is critical to minimizing time on the market as well as ensuring that your clients receive or make an offer that is fair and reasonable.

Every agent knows that a working knowledge of the area in which a property is listed gives the agent and his clients a distinct advantage. A market evaluation will determine the value of homes in the neighborhood based on recent sales, but it is also partly subjective. The true value of any home is ultimately determined by how much a buyer is willing to pay for it, and each buyer sees each home differently. A good agent will be able to glean the pertinent information from a market analysis and apply it to a particular property.

With the help of an online support service, an agent can quickly and efficiently accomplish much of the work involved with doing comparative market analyses.

When doing a market evaluation, agents will have everything they need at their fingertips. We believe that there is no better way to find comparable properties than through our online service, and our link allows you to search by agent, by city or by type of property. This is particularly helpful in tight markets, when time is of the essence in conducting a transaction. As an agent, you can better serve buyers and sellers when the information you need to do your CMAs is easily accessible.